What is InC?InC is the Innovative Communication research Group at the IT University of Copenhagen. It focuses on
- design and development of interactive technologies in the contexts of prior and emerging cultures of information
- advanced and innovative communication trends
- historical and rhetorical methods of innovation
Progress of sorts
I wrote earlier on developments in general video game commercials. When it comes advertising concrete titles, the change is no less striking.
Halo 3 is breaking sales records throughout the gaming world. Check out this recent commercial:
And compare it to this 1982 specimen.
Taking into account the itchy trigger fingers of would-be Halo 3 players, I actually find the former fairly classy.