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OUR BEER/VORES ØL...
Designing an Open Source Beer Brand
The aim of this 4-weeks project cluster is to explore issues of product branding and open source design by designing a beer brand. The project cluster will concentrate on two main tasks: How to develop a non-digital product by employing open source design methods (treating a recipe as a piece of software), and how to develop a product brand that connects to while distinguishes itself from other similar products
The cluster is hosted by art group Superflex (www.superflex.net) in association with the Department of Digital Aesthetics and Communication (DiAC). The open source project as well as the product brand project should be seen in context with Superflex’Äô current interest in copies and copying; a theme which is being developed in a seminar series and in other student projects during this Fall term at the ITU. In addition to the practical tasks formulated here, the project cluster thus seeks to address the political and philosophical dimensions of copyright protection of what some might take as common goods (recipes, names, etc.).
Finally, the project cluster wishes to bring students together across study programs in order to formulate and solve some scholarly problems with a political and philosophical agenda and to let them share the experience of working together with internationally leading leading artists (and to actually enjoy the end product). The organisers intend to finalize the project cluster with a common exhibition and a product launch party.
Specifically, the project cluster is seeking students for the following tasks:
Designing the product brand:
- Designing the product’Äôs /visual profile/
- Employing /storytelling/ as a product brand tool
- Developing a /communication strategy/ for launching the product
- Developing an /online forum/ as part of the product branding
- Developing a digital ’Äú/beer game/’Äù (ˆ½l-spil) as part of the product branding
- Developing a /DELCA ghost concept/ for introducing the product at the ITU
Open source development of a non-digital product:
- Developing and testing an open source design method to develop a non-digital product
- Analysing and developing a strategy to develop a GPL certified beer brand (general public licence) which may be appropriated and further developed by other parties
- Analysing the legal problems of developing a beer brand that relates to other brands on the same market
- Analysing the political and philosophical aspects of developing a beer brand in these terms
- Designing the organisational and legal basis for maintaining and developing the open source environment
Contact:
Troels Degn Johansson (tdj@itu.dk)
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