Day 1: 09.00-17.00
Introduction to teachers and participants
Introduction to culture
What is culture? - culture is viewed differently whether you see it from a psychological or a social sciences perspective. We give a brief introduction to the different perspectives. The topics furthermore covers:
- User Experience across cultures
- Research mobile device usage in emerging markets
- Co-design with end-users in emerging markets
- Research Local UI patterns
Introduction to service design in a global setting.
Service design is mainly viewed in a local setting, but what happens when you have multiple stakeholders with several nationalities, user groups in different countries. Are the methods embedded in service design culturally aligned with those engaged in co-design the different journeys and touch points. The topics furthermore covers:
- Design thinking
- Identifying wicked problems cross-culturally.
- Managing cultural and professional diversity in service design projects.
Creating and writing personas when you have a global audience is not a simple task and several strategies can be applied.
The topics furthermore covers:
- Data gathering
- Stereotypical illustrations
- Use of personas in design and strategic processes
Planning and doing research in different cultural settings.
What do you have to consider when you are doing research in multiple countries?
Bring your own problem! - BYOP
Participants work with their own company issue throughout the days
- Presentation of participant companies and issues
Day 2: 09.00-17.00
Persuasive technologies for global and local markets
We will explore novel systems and technologies to augment human cognition and to design better user experiences, in the context of global and local emerging markets. Theory-wise, this is achieved by combining insights from Cognitive Psychology, Behavioural Economics, Computer Engineering and Digital Media Design. Through experience design, we can also improve the way we understand processes such as decision making, creativity, learning and emotion regulation. The applications include consumer electronics, interactive furniture, work engagement tools, creativity support tools and anxiety-regulation systems.
- Behavioral psychology and economics for nudging users
- Augmenting user experience - practical techniques
Doing UX and SD in Latin America - with a focus on local practical considerations
Special Session by Victor M. Gonzalez (Doing UX and SD in Latin America - with a focus on local practical considerations)
Doing UX in China - with a focus on local practical considerations
Special Session by Zhengjie Liu (Doing UX in China - with a focus on local practical considerations)
Participants work with their own company issue with a focus on setting up a study.
Day 3: 9.00-12.00
Co-ideation of the company’s or participant’s problems
Through a specialized process we will address each of the participant’s BYOP and solve it following different creative thinking processes, including: lateral thinking, the “six thinking hats”, divergent production and others.