MAD Art and Design
MAD Art and Design is an interdisciplinary research group within the fields of digital design, art and play.
Creative practice is central to the MAD group's work. It is our shared belief that groundbreaking technology can be developed by attending to human interests, going beyond the purely rational, and including phenomena like play, affect, and aesthetics.
Members of the group come from a broad range of disciplines including design, game studies, media studies, art, curatorial practice and computer science.
In line with the playful nature of our research, we have chosen a recursive acronym for the group. Any connotation of unserious behaviour is purely accidental.
See the MAD group's research